Punita Mistry
A multi-disciplinary designer specialising in branding, illustration and UX. I love illustrating quirky characters, creating strategic visual narratives and capturing the essence of everyday life, with impact and distinction.
48% of Gen Z feel anxiety when it comes to making daily decisions like choosing where to eat. The pressure of constant decision making, combined with the rapid development of social media has led to increased ‘decision fatigue’. We can learn to streamline and simplify our media intake by creating effective decision making tools that reduce choice.
This influenced Crave Quest, a platform that focuses on supporting group decision making and targets how you feel. Crave Quest brings back the feeling of curiosity, excitement and engagement when it comes to discovering your next meal.
D&AD – HSBC RED Apex
HSBC’s World Elite Travel card offers members an improved experience of luxury and priority during their travels. Taking that one step further, the Apex Pods provide a private space in between those busy travel days to make the most out of what HSBC already offer. The Apex Pods located in airport lounges worldwide, are selected only for those that are World Elite members, separating HSBC’s own from the rest.
The Apex Pods also represent a wider network that forms a collective ‘pattern’. The geometric pattern is made up of hexagons grouped in four – which represents the four pods located accurately in each airport. This global network is a physical manifestation, located internationally to represent the size of HSBC’s worldwide connections. The pods further help to connect like-minded people, with a love for travel, luxury and business.
Surface level conversations can sometimes feel inevitable. Frequent texting, posting and interacting means people spend more time scrolling than getting to know one another. Therefore, it can feel like a constant battle trying to make meaningful connections or new friends, particularly later in adulthood. This has lead to increased loneliness, as less people engage in deeper conversations and the curiosity of meeting new people is reduced.
Two Story aims to spark meaningful connection between individuals across the world through one of the biggest messenger apps, Whatsapp. The in-app feature intends to help people connect over creative prompts, taking conversation to the next level and embracing depth.
