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Lauren Morley

Graphic Design

She/Her

Hey! I'm Lauren, a graphic designer focused on UX/UI and branding. I centre my approach around my love for creativity and problem solving, pushing visuals beyond aesthetics to find that hidden spark and create meaningful solutions that connect with people.

Jumble

Reimagining play for small pets with customisable modular pet toys. Jumble creates a selection of different toys that are made of changeable interconnecting parts, embracing the creativity of children and DIY to make every pet toy uniquely personal. Packaged in Jumble kits, children can customise their own Jumble toy online or in-store.

Jumble kits: Children can create their own personalised Jumble kit for their pet online or buy a prepackaged Jumble kit in-store.
Modular parts: Replace worn out parts to renew the toy over time.
How it works: The app uses a simple step by step journey so it is easy for the user to customise their toy.
Delivery: Each Jumble kit comes with everything included to make the toy at home.

Canal+ Escape

A D&AD collaborative project for the Canal+ brief with Nira Mistry, inventing a new way for young adults to experience entertainment by replacing mindless scrolling when on the go. Canal+ Escape offers 3 Escape Portal options based on user habits, providing personalised entertainment exactly when it is needed.

The journey: Canal+ Escape notices when users are idle outside; instead of picking up their phone to doomscroll, Canal+ Escape offers meaningful entertainment.
Escape portals: Cinemetrics and Metadata are used to visualise the Escape Portals colour, shape and motion for the user to choose one based on their intuition and vibe.
How it works: Canal+ Escape offers 3 unique personalised Escape Portals to the user based on analysis of their phone habits to predict schedule, location and mood.
Community Activation: To promote the new feature, physical Portal installations become a landmark in cities across the world. A physical invitation to step out of the noise and back into the story. The Portals become a place where people come together to connect with others over their shared discoveries.

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