Helping you find your place to belong.
A response to Pearlfisher’s 2026 Fresh Pearls brief. The brief called for a new brand to help turn fleeting encounters into meaningful connections. Young adults aged 16-24 are the loneliest in the UK, specifically, young adults within urban areas (University of Glasgow, 2024). Lack of connection to their neighbourhood is contributing to loneliness among young people, which is influenced by social and physical neighbourhood features.
We feel less lonely when we feel we belong. Introducing Twine, the new wayfinding system for urban areas. Fuelled by a unique set of handcrafted pictograms highlighting the different types of spaces people can feel most connected to. The Twine app takes the time to listen to what you value most and how you feel connected to your environment, providing you with the tools to find your place to belong.






Here to help level the playing field.
My response to the 2026 D&AD brief set by L’Oréal. The brief was to create a campaign that draws from the original radical meaning of their iconic tagline, “I’m worth it,” and confronts a current issue women face today.
Misogyny in sport is leading to stark inequalities in funding and facilities for women at the grassroots level. This is resulting in fewer women dreaming of reaching the top in sport. “Dare To Dream” is a pop-up experience and campaign providing young women in grassroots sport with the facilities needed to help level the playing field and empower them to declare, “I’m worth it.”






1/10 women have Endometriosis.
Endometriosis is a long-term condition that affects women’s professions, relationships, education and quality of life. 45 % of women are unable to name the symptoms of Endometriosis, and 50% of women aged 18-24 don’t know what it is. There is a widespread lack of education on the condition, leading women to go undiagnosed and suffer in silence.
The Always Endo Diary is an awareness campaign educating young women on the symptoms of Endometriosis, helping them understand what is and isn’t a ‘normal’ part of being a woman. Using the Always Endo Diary webpage, they can track their symptoms and receive a personalised infographic representing the impact each symptom has on their life.





Pretty Lavish (Graphic Design Internship), June 2024 – March 2025
I completed an internship with Pretty Lavish, a women’s fashion brand, as a part of my placement year to obtain my Diploma in Professional Studies.
To see more of my work and experience, please click below to view my full portfolio.