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Dominic Read

Graphic Design

He/Him

Hi, I'm a graphic designer with a versatile skillset and passion for animation. From concept to creation, I enjoy designing solutions for real-world problems.

D&AD New Blood Brief: Twix On Everyone’s Lips

Project in collaboration with Leah Mistry.

Context: Twix has always believed in overdelivering. So with over one million words in the English language, what’s one more? There’s no single universal word for a good thing happening twice, so Twix stepped in. Idea: Slang words start small and grow as more people see and hear them used on social media—particularly by Gen Z. By adding the dictionary definition of the word “Twix” to the packaging, audiences got thinking about what else could be considered a twix, and the word began to seep into everyday language.
Integration into everyday language: People began using “twix” in a variety of contexts where you might get a good thing, twice. By talking with family and friends, the word started to become more mainstream.
The first appearances: After seeing the new packaging, people got talking. Twix was beginning to appear online and in popular podcasts; its influence began to grow.
Mass media: “Twix” went global, being heard at even the largest worldwide events. Its influence on language became so great, that it was made Oxford’s word of the year, and was officially added to the dictionary.

Hot Seat

Among Gen Z, cases of haemorrhoids are increasing. Around 50% of Gen Z adults use their phones during visits to the bathroom, and scrolling social media causes some people to get distracted and stay seated for longer than they need to. This increases the risk of haemorrhoids and other bowel problems.

Hot Seat is a mobile app which times users’ visits to the throne and temporarily blocks all social media while users are seated. By making bathroom breaks as boring as possible, Hot Seat aims to improve bowel health in Gen Z and help break the attachment to mobile phones.

Hot Seat logo and app screens.
Instagram advert.
Pressure sensor packaging.
Mobile app screens.
"Your trends" screen.
"You've got unfinished business" pop-up over TikTok.

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