As part of the D&AD brief commissioned by Kahf, the goal was to rethink concepts of masculinity for a Gen Z man and promote a healthy, non-toxic perspective within the framework of an integrated campaign.











My internship experience included working on a diverse range of digital assets, such as images and interactive media, while also contributing to the development and implementation of a redesign of their online store webpage to enhance user engagement and the shopping experience.










The Pearl Fisher competition brief aims to inspire the design of a social club that fosters meaningful and lasting connections, encouraging people to join and play Dangers and Dragons to build relationships.












A comprehensive, self-directed briefing aimed at addressing the unethical practices prevalent in the contemporary Korean music industry.









