Adel Merwanji
Hi! I’m Adel — a graphic design student at Loughborough University. My work is intentional, concept-led and made to connect with people.
TRACE is a non-alcoholic mixed cocktail brand built around discovery, shared experience and the memory of finding somewhere unexpected. The project explores how identity, packaging and interaction can create a brand experience that feels spontaneous and worth seeking out.
In partnership with 21GRAMS, Live Culture is a movement encouraging Gen-Z to rethink hesitant attitudes towards vaccines by celebrating togetherness, community, and the moments we share. Through bold visuals, real-world activations, and digital engagement, the project aims to boost confidence in vaccines and raise awareness of herd immunity so we can keep doing the things we love together.
Moving Beyond Survival explores how Strava can support burns survivors through movement, shared experience, and rebuilding confidence outdoors. Developed in partnership with the Katie Piper Foundation, the project reimagines Strava’s challenge system through a badge design, digital experience, and campaign visuals that focus on personal progress over athletic performance.
