500,000 tonnes of spent coffee grounds are produced each year, with much of it ending up in landfill

Coffee grounds are produced daily in cafés, but once they disappear behind the counter, they become easy to ignore. The Ground Press turns this hidden waste into Plant Pills, giving customers a simple takeaway product that supports soil/plants and diverts coffee grounds from landfill.

Branding for Conversion

The branding makes the system easy to notice, understand and act on. Each touchpoint builds curiosity first, explains the value clearly, then helps convert that interest into an easy customer purchase.

iF Design Award Winning Project for Change: The Return Urn

Return is a biodegradable urn and guidance system for Asthi Visarjan (Hindu ash immersion), helping families honour the ritual by releasing ashes into flowing water while reducing river pollution from non-biodegradable urns, cloth, flowers and other cultural additions.