Nira Mistry

Canal + Escape

D&AD New Blood

A collaborative project in response to the D&AD Canal+ brief asking designers to invent a new way to experience entertainment in the near future.

Canal+ Escape is a new feature to view and discover entertainment, and redefines streaming on the go. The aim is to save people from the emotional numbness of empty scrolling by replacing it with meaningful and enriching entertainment. It eliminates decision fatigue by simplifying options and provides high-quality content that fits exactly in the time you have.

Fix Your First

A confidence building campaign to encourage young first-time homeowners to do DIY around the home. The campaign motivates homeowners to stop avoiding basic home maintenance jobs and just give it a go themselves. It focuses on the small, achievable tasks to make DIY feel less overwhelming and more approachable.

The campaign provides opportunities to practise hands-on skills through interactive pop-ups featuring tarot cards and boosts motivation through a 3 fixes in 30 days DIY challenge. The aim is to encourage homeowners to become more independent in maintaining their home and less reliant on parents or costly tradespeople.

Varaso

A cultural connection app for curious South Asians to rediscover their cultural roots. Designed for second-generation immigrants and those who feel in-between cultures, Varaso helps young people to reconnect with their heritage and celebrate where they come from. Users can embrace their cultural identity through family stories, recipes and traditions that shape who they are.

The app offers different ways to record, learn and share cultural heritage while balancing modernity and tradition. Users can record memories, build a family tree, browse articles, and complete daily activities.