Fae Cassidy profile photo
I'm a graphic designer interested in branding and design for fashion. I love creating bold visuals and identities that feel current, expressive, and full of personality. I'm particularly interested in fashion licensing, bringing trends and cultural moments into my designs.

Meet Cute – Branding Project

Meet cute brings new grads together through the things that make them “weird”, providing them with spaces to meet new people, and build genuine connections. It provides a starting point: a time and a place, and some common ground, then allows friendships to grow organically, helping new grads find their people.

Take Care – Brand Campaign

Self-care is often viewed as a female-centric practice of pampering ourselves with heavily marketed beauty and health products… Take Care aims to change that.

It aims to get young men to take more care of themselves. Prioritising their well-being, preventing burnout, and changing their attitude towards self-care.

Live Culture – D&AD New Blood Entry

Vaccine hesitancy is an ongoing public health issue, allowing preventable diseases to spread. In response to the 21 Grams D&AD New Blood brief, we created Live Culture, a movement designed to help boost confidence in vaccines amongst Gen-Z by reminding them that vaccines allow us to do the things we love.