She/Her
In a world where people are more digitally connected than ever, genuine in-person connections often feel harder to come by. For Gen-Z especially, approaching new people in social settings comes with an anxiety barrier, where making the first move feels more difficult than ever.
By celebrating the comfort of familiar spots and the joy of sharing them with others, Token pop-up events aim to turn everyday gatherings into a common ground.
With a laid-back setting, the event transforms London’s green spaces into places where strangers can become friends and friends become even closer.
Alongside branding and visual design, my other work explores how design can address real-world challenges and create more meaningful experiences for the people it impacts.
Live Culture is a vibrant campaign set out to highlight the intimacy of closeness, expressed through bold, vivid phrasing. Paired with inviting messages about the importance of vaccines, a stark contrast stops audiences, encouraging them to think and join the movement.
For more examples of my work, please check out my online portfolio at https://emilyprior.myportfolio.com
