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Disposable period products are the 5th most common item found on European beaches. Reusable period care offers a more sustainable alternative but washing reusable pads and underwear is uncomfortable, inconvenient, and often avoided.
Rnse is an in-shower rinsing device designed to remove the discomfort from cleaning reusable period products. By replicating the agitation of hand-rinsing without direct contact with menstrual blood. Rnse makes rinsing fast, private, and effortless. Designed to fit seamlessly into the shower routine, Rnse helps make sustainable period care easier, cleaner, and more accessible.
Rethink Period Care. Think Rnse.
Reusable pads and period underwear can feel inconvenient because many users are uncomfortable rinsing blood in shared sinks or washing reusable products with everyday clothing. Feelings of embarrassment and social stigma discourage people from adopting reusable period care.
Rnse provides users that were previously apprehensive about using reusable period pads and underwear with an easy to use and effective way of rinsing their items before throwing them in the wash.
By simplifying the cleaning process for reusable period products, Rnse helps reduce reliance on single-use menstrual waste while encouraging long-term sustainable habits. Reusable pads and underwear are more approachable than traditional products like menstrual cups, particularly for younger users.
Rnse was developed through an iterative process of sketching, prototyping, and user testing to continuously refine the interaction and overall experience. Functional prototypes and real-life testing allowed design decisions to be directly shaped by user feedback at every stage of development.
The packaging presents reusable period care as a premium, trend-led wellness product rather than something shameful or clinical, making users feel more confident displaying, purchasing, and engaging with the brand.
The engaging social media profile gives Rnse a relatable personality, helping the brand feel approachable and trend-led.
Influencer-led content and consistent visual branding help create trust, relatability, and stronger engagement with younger audiences.
