This project responds to the reality that most cardiac arrests happen at home, often witnessed by loved ones who feel unprepared to act. While CPR training exists, its often a one-off experience and knowledge fades over time.
Through city-wide immersive pop-ups, people learn CPR within familiar domestic settings, specifically the rooms that cardiac arrests are most likely to occur, before taking home a frame that doubles as a family photograph and a life-saving guide. By bringing CPR into the home, it aims to build confidence, reduce hesitation and help people feel more ready to act when it matters most.
Pixel Padel reimagines padel as a way to bring people together. Built around the idea that starting conversations is often the hardest part, it turns the court into an interactive and responsive space that encourages shared moments and easy connection. With rotating players and playful challenges, it helps remove pressure without overthinking, helping strangers have fun and connect naturally.
Thryve is a platform supporting mothers through empty nest syndrome, helping them to navigate feelings of loss and rediscover themselves beyond motherhood. Combining an app, curated care packages and social experiences, its reframes this transition as an opportunity for reinvention, creating a space where women feel excited, understood and empowered to thrive.
Where the Ladybird Lands is a children’s story exploring difference, identity and self-acceptance. It follows a young girl with vitiligo who feels isolated, until a ladybird guides her home to see how her skin mirrors the world around her. Through poetic storytelling and bold visuals, this projects celebrates difference as something natural, helping her feel understood and confident.
