An illustrative branding extension for an independent record store.




Music imprints itself deeper in the brain than almost any other human experience. It is intensely personal, acting as a direct, intimate reflection of an individual’s internal world.
Viny’s Archive is a collection of musical character archetypes, each portraying different ways we listen, feel, and lose ourselves in sound.
A brand that transforms flossing into a martial art, tapping into that psychological need to do something well.

The Flossifer’s Scroll- found within the packaging. Not your usual set of instructions.




Passionate, playful, and quietly competitive.
Flossophy takes the absurd seriously.

A short animated story for Smartphone Free Childhood, raising awareness about the impacts of early screen addiction through the eyes of a child’s neglected shoes.



Created in collaboration with Alyssa Garner for a Canesten D&AD brief, this campaign aims to break taboos in women’s sexual health, using public landmarks to kick-start the conversation.
