Protecting Airways

Protecting Airways is an experiential awareness campaign designed to communicate the severity of nut allergies. The project supports a speculative new law “Nuts are no longer allowed to be consumed on airlines due to the seriousness and continuing rise in allergies.”

The campaign is situated in airports, a high-risk environment where food consumption and close proximity, cause anxiety and danger for people with nut allergies.

It is aimed at adult passengers who are not currently aware of the impacts of nut allergies. Through visuals and audio of people’s real stories, it educates them on WHY they should make changes to their behaviours and attitudes to potentially save others.

Save Our Species: Letters to Leaders

SAVE OUR SPECIES: Letters to Leaders is an interactive educational resource pitched for WWF. Packs are written from the animals perspective seeking help from children.

It encourages children (8–10 year olds), to learn through the perspective of an endangered animal about the issues they are facing through hands-on investigation and interactivity.

Interactive UV-hidden clues for children to decode. Penguins see in ultraviolet light, adding another creative learning point.

The activity, ordered by schools from WWF, builds empathy, helping children understand how human actions affect wildlife, before empowering them to write directly to local MPs and decision makers and use their voices to advocate for animals at risk of extinction.

Louis’ letter to his local MP advocating for the penguins.

Semester 2

Do the Landmarks have Menopause?

Canesten D&AD Competition Brief

Pair work

Do the Landmarks Have Menopause? is a global Canesten campaign that uses famous landmarks to create a new language around menopause. Through conversations between landmarks experiencing heat, pressure, forgetfulness, and emotional overwhelm, the campaign turns difficult symptoms into relatable metaphors.

As people begin using phrases like “Pisa Moment” or “Stonehenge Brain” in everyday life, menopause becomes easier and more open to talk about. From social media and real-world landmark audio experiences, the campaign shows a new shared language spreading across the world, empowering people to confidently communicate how they feel.

Get Your Bounce Back

Interactive campaign for England Squash

Squash struggles to attract a female beginner audience‭, ‬due to its perception and limited visibility‭.‬
Get Your Bounce Back repositions beginner squash as playful‭, ‬welcoming and socially accessible to‭ ‬Gen Z girls who have disengaged from sport‭.

‬The campaign begins with a city-wide hunt‭ ‬where personified‭, ‬smart‭, ‬beginner squash balls leave the court to find a new companion‭.

The squash balls that are hidden across the city, in coffee shops, libraries and social spaces for girls to seek and discover.

After scanning the ball the user has ownership of the squash ball and its profile.

Theatre reinterpretation through genre

2 week project responding to a speculative brief as a freelancer for a theatre company.

Designing a set, producing advertisement and making an interactive element or the audience to feel more immersed in the play.

Reimagining Harry Potter and the Cursed Child as a psychological horror refreshes the familiar story for modern Gen Z audiences aged 16+, using a genre strongly favoured by 91% of this demographic to reconnect older fans with theatre.

The design keeps the magic of Harry Potter alive, it uses motion tracking in its eye to follow people passing-by, creating a sense of being watched, attracting its audience, similar to moving portraits in the wizarding world.

Distributed to the audience at the doors to assist with finding their seats, the wand features heat-reactive technology, illuminating the tip when held, creating the illusion that the user is activating magic through touch.

Replaces the distraction of phone use within the theatre, instead encouraging audiences to connect with the dark eerie atmosphere.

Thank you for taking the time to look through my work.

The end…