Hiya, I'm Hannah! A creative strategist with a passion for culture, specialising in branding and campaigns. I enjoy creating vibrant, impactful work to unite, empower and celebrate audiences.
66% of women worry for their safety whilst travelling alone. The EMPOWERED campaign by HSBC in collaboration with PANTONE aims to spark a global movement of women adventuring and conquering the world, using colour to make a positive impact. Launched on International Women’s Day in international airports, the EMPOWERED debit card is for solo female travellers. It provides access to additional security features on the HSBC app including a live map with safety alerts, a travel budget tracker as well as a range of benefits and exclusive events for women. Card holders can vote for their favourite spaces, accommodations and transport services worldwide on the app. These services will receive a HSBC Red sticker, verifying safe spaces for women globally.
Around 90% of autistic children have eating difficulties due to sensory sensitivities, leading to health complications in the future. This means that meal times can a struggle for the whole family. Buddy aims to make meal times enjoyable and accessible for all. The brand puts imaginative twists on fresh ingredients by altering the texture, shape and flavour, meeting the child’s needs and creating tasty side dishes. These can be paired with the child’s safe foods, improving their nutrition by slowly introducing new ingredients one at a time. Engaging a fun and fascinating learning experience with Buddy, the child can explore and build a positive relationship with food.
