Lydia Kirkby
She/Her
I'm Lydia, a graphic designer specialising in branding, packaging and visual storytelling within the beauty industry. I also enjoy exploring motion and 3D design to create emotionally engaging brand experiences.
She/Her
Around 1 in 3 people with scars struggle with depression or anxiety, yet the current scar care market provides solutions that are heavily clinical and emotionally disconnected.
Women report significantly lower levels of self-esteem due to scars than men. While current treatments work to physically heal the skin, they forget to consider the emotional experience that comes with treating a scar by using medical branding with no comfort or personality.
Soothe is a brand that exists to redefine the current scar care market. Through it’s tactile and welcoming packaging inspired by the stages of healing, Soothe offers a fresh and calming experience for women dealing with scars.
With the average UK woman spending over £6,000 yearly on beauty and wellness, the overconsumption of beauty products has become normalised, due to social media, influencer culture and the overwhelming rate of new product launches.
Studies show that for young women, beauty purchasing is often driven by emotion rather than logic. Products are bought due to aspirations, aesthetics or influencer loyalty rather than genuine need. This creates cluttered routines and increasingly unhealthy spending habits.
Compact is a conscious beauty platform that is designed to encourage curated, controlled and intentional beauty consumption through behavioural cues, tracking tools and a minimal interface.
