Campaign ⏐ Animation
D&AD New Blood Duolingo Brief 2026
What if the world was fluent?
This campaign repositions Duolingo from a gamified learning app to the world’s largest free education movement. While traditional education systems focus of qualifications and individual achievement, Duolingo is about connection and bringing millions of people together in a shared global mission to break down language barriers.
We’re reframing XP, streaks and milestones as contributions towards global fluency and individual progress becomes collective impact. Instead of earning a degree, learners unlock shared achievements like ‘fluency builder’ and ‘barrier breaker’ tied to worldwide learning milestones. Live global data, words learned, minutes practiced, and conversations started makes the scale of the participation visible and culturally powerful.
Globalingo billboards display live global data showcasing the minutes practiced, words learnt and conversations started, making the scale of worldwide participation visible and powerful and turning individual learning into something users can see and feel collectively.
A collection of global badges that celebrate collective progress, unlocked as learners around the world reach shared fluency milestones.
Campaign ⏐ Branding
For the ones fashion forgot…
Misfit is a campaign that aims to redefine what ‘fit’ means for petite women by transforming the frustration of poor proportions into a visual and emotional statement of empowerment.
By reframing imperfections as disruption, the campaign seeks to shift perception, from exclusion to rebellion and from adaptation to pride. The campaign sparks recognition, belonging and conversation, proving that petite isn’t a limitation, it’s a movement.
