Be You to the Full is a Polyendocrine metabolic ovarian syndrome (PMOS) awareness campaign inspired by Lush and created in support of Verity- The UK PCOS Charity. The campaign aims to challenge unrealistic beauty standards and create a more emotionally supportive beauty experience for women struggling with confidence, body image, and femininity due to PMOS.
The project combines photography, film, and illustration to create an emotionally driven campaign inspired by Lush. Using soft pastel visuals, cinematic imagery, and sensory self-care experiences, the campaign encourages women to feel seen, accepted, and confident in themselves.
We Are Punjab is an immersive Vaisakhi campaign designed to reconnect second and third generation British Punjabis with their cultural identity through storytelling, photography, and experiential design. The campaign transforms public London spaces, including TfL and Outernet environments, into vibrant cultural experiences celebrating community, belonging, and Punjabi heritage through phulkari patterns.
