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I'm a multidisciplinary designer driven by problem solving and the potential to create meaningful change. I have an interest in product design and branding, where I explore how thoughtful design can shape better experiences, challenge conventions, and connect people.

Loam is a food waste solution designed to provide off-campus food scraps; a new purpose.

Through a closed-loop system, food scraps are transformed into a shared community resource. New connections are fostered between students and community members with added benefits of long‑term behaviour change.

How Loam works…

Students rent a countertop unit from the university; add food scraps and an overnight drying cycle turns them into a clean, nutrient-rich soil-amendment powder, caught in a removable base.

Users take the base to a partner allotment, where the powder feeds the soil and grows real produce.

Students receive information on donation sites and upcoming donation events where they can get involved.

Other projects

Design for desirability through consideration of CMF

The challenge – a cutlery set that feels unmistakably Joseph Joseph – playful, modern, and built to a high standard.

Rethinking low-tech solutions

Wound is a wind up electric toothbrush that follows a low-tech ethos.

The mechanism is comprised using standard horology and small-motor components, which allows for repairability and no specialist suppliers.

Just 10 winds of the base loads a mainspring that drives the brush head for a full two-minute cycle.