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During my time as a Graphic Design student, I gained valuable experience at the branding firm Freshwater. There, I collaborated with the Creative Director, Simon John, to plan projects that adhered to brand identity guidelines. This experience helped me develop skills in visual branding and customer relations.
Additionally, I worked with the founder of Luxe Skin & Hair to create their visual brand identity. I continue to support this company by assisting with social media content, graphics, and contracts.
Brew for Two is a project I developed during Part C of my Graphic Design degree. Its purpose is to promote authentic connections through the act of gift-giving. I created this project in response to Pearlfisher’s Fresh Pearls 2026 competition brief and successfully developed a complete brand identity, along with various touchpoints, including public advertisements and social media promotions.
Brew for Two utilises a split-packaging product concept along with a refined brand visual identity to create a meaningful bonding experience for Generation X women, a demographic that often struggles with feelings of loneliness.
Inspired by Liverpool’s beloved Superlambanana, Collective Canvas is a high-tech, sustainable public installation that transforms this iconic monument into a live, public-designed artwork to celebrate 20 years since Liverpool’s Capital of Culture title. Aside from acting as a celebration for Liverpool’s vibrant culture and DIY punk roots, Culture Collective also aims to tackle a serious problem in the city: illegal graffiti.
The visual brand reflects the punk and rebellious style of Liverpool from the 1990s, an important decade that connects with its Millennial target audience, who were key to this project.
Understand the Gland is a UK-wide branded campaign aimed at raising awareness of thyroid conditions. I created this project inspired by my mum, who suffers from hypothyroidism and feels that she has been overlooked both medically and professionally.
The brand’s bold and rebellious identity effectively communicates themes of anger and resilience. Additionally, the use of a gender-neutral colour palette highlights the brand’s commitment to inclusivity, making it accessible to a diverse audience.
Linking L’boro is a dynamic community brand campaign I developed to effectively connect the student and elderly communities in Loughborough.
This impactful campaign encompasses a week packed with engaging community activities, all promoted through eye-catching posters and flyers. I also designed a community stall that serves as an informative hub, allowing people to learn more about the exciting events happening during Community Week.
