Matt Rea profile photo
I'm a designer and co-founder of Sugarcube Creatives. A year as the sole designer at a luxury packaging company taught me about working with real clients and producing outcomes that perform in the real world, not just a degree brief.

Clarity – Final Major Project

The link

The personal device. Lives in the bedroom / personal space.
A rotating dial controls your own availability state. The circular display shows your current status, and the statuses of your housemates.

The anchor

Shared device. Lives in the living room / communal area.
Displays all housemates’ statuses at a glance, as well as the group house status indicator.

The link internals

The anchor internals

Alongside my degree, I co-founded a creative agency called Sugarcube Creatives.

Sugarcube covers photography, videography, editing and social media marketing for brands across TikTok, Instagram, YouTube and LinkedIn. Building a business in my final year has been the most useful design education I could have given myself (sorry uni degree…). It has changed how I think about design commercially, not just creatively.

We would love to connect. If you are a brand looking for photography, video, or social media support, or are even just interested in what we do, find us @sugarcubecreatives on all social media, or drop us an email (button at the top, or see below).