Backtrack

Branding – Campaign – App Design

Backtrack is an app that uses music and nostalgia to connect generations. Users can share memories and stories linked to specific songs, creating a digital archive of personal experiences. By turning music into a conversation starter, Backtrack encourages younger and older generations to discover each other’s stories, fostering empathy, understanding and a stronger sense of community.

Rust

Editorial – Branding – Print

Rust is a two-sided zine created by “Ministry of Relationships” that explores friendship through two contrasting perspectives within the same relationship. Using the metaphor of a vehicle MOT, the project examines how meaningful friendships require regular maintenance, care and communication to thrive. Through relatable scenarios and conversational writing, Rust encourages readers to reflect on digital connection, reconnection anxiety, and the importance of nurturing long-lasting relationships.

Best Before

Editorial

Best Before is a zine that intervenes in dominant narratives around female aging by addressing women in their late twenties to mid-thirties, a life stage often marked by growing pressure, comparison and fear. Drawing on insights from older women, the zine offers alternative perspectives that challenge ageist beauty standards and reduce anxiety around getting older. Published in the format of a large-scale newspaper, Best Before deliberately takes up physical and visual space, mirroring its conceptual aim: to make women’s experiences of aging visible, shared and valid. Because women deserve to take up space too.