Holly Waterhouse profile photo

Holly Waterhouse

Graphic Design

She/Her

I'm a graphic designer who leads with curiosity. Specialising in branding and advertising, I build ideas driven by research, storytelling and real-world impact, finding the most interesting work in unfamiliar spaces.

“Use design to reimagine an ordinary household item into something extraordinary.”

I answered it twice. One to fix an industry. One to save lives.

A framed CURE poster placed over a Farrow and Ball advertisement reading "They called it light blue. Our name tells you exactly where we found the plastic. Same walls. Better story."

CURE | Conran Design Greenhouse Brief

The paint that puts ocean plastic in its place.

Paint is responsible for the majority of ocean microplastics. The industry has known this for decades and continues to use virgin plastic in their paints.

CURE uses recovered ocean plastic as the binder. The plastic is recovered before it degrades and locked permanently into the paint.

Each colour is named after the place its plastic is recovered from. Not moods or made-up words. Real places. The dot pattern on every tin is inspired by scientific microplastic concentration maps, visualising how that plastic has moved from ocean to wall, reconcentrated within the paint’s own colour.

Built for a generation that sees straight through greenwashing.

CURE logo in black with the tagline "The paint that puts ocean plastic in its place", alongside a spread of six paint colour swatches named Java, Tonga, Coral, Accra, Mariana and Faroe.
A slide showing the CURE brand strategy divided into four sections covering Problem, Insight, Solution and Audience.
An annotated CURE paint tin showing the dot pattern inspired by microplastic concentration maps, with callouts explaining the colour naming system and the 47g of saved ocean plastic.
A CURE billboard mounted outdoors reading "Marine biologists have spent decades trying to fix ocean plastic. Turns out the answer was a coat of 03 Coral."
Two out of home ads placed over existing Dulux and Farrow and Ball advertising, with CURE copy challenging the industry's silence on ocean microplastics.
CURE paint sample cards designed as postcards, each colour telling the story of where its ocean plastic was recovered from.
An in-store touchscreen showing room detection results including tins needed, grams of ocean plastic saved and zero grams of leftover paint predicted.
A hand holding a phone displaying a CURE digital impact receipt.
A grid of social media style campaign tiles with bold typographic copy reframing Gen Z redecorating habits as acts of environmental good.
Two out of home campaign executions, a running list of reasons Gen Z has repainted and a text message using CURE as justification for repainting again.
A Domestic Aid campaign poster showing a single washing up glove with soapy water revealing the hidden message "Home should feel safe. You are not imagining it. Support line hidden in barcode." The headline reads "He checked her phone. Not the gloves."

Domestic Aid | Conran Design Greenhouse Brief 

The last place he thought to look.

9 in 10 domestic abuse incidents against women take place in the home. Victims are isolated, monitored and cut off from support. But he never thinks to check the washing up gloves.

Domestic Aid is a pair of washing up gloves containing hidden support messages, activated only when submerged in water. Invisible to the abuser but visible to her. Distributed through supermarkets across the UK in partnership with Refuge, disguised in the language of everyday household product instructions.

Whilst women carry out the majority of household chores, in abusive relationships that becomes a form of control. For the first time, it works in her favour.

Three washing up gloves shown side by side demonstrating the message reveal sequence. The first glove shows no message, the second shows the text beginning to appear through soapy water, and the third shows the full message clearly visible.
The Domestic Aid campaign case study slide showing the problem, insight, solution and impact results including 3,200 supermarkets stocked, 2.4 million pairs distributed and a 34% increase in calls to the National Domestic Abuse Helpline, alongside the Refuge partnership logo.
A close up photograph of a pair of Domestic Aid washing up gloves submerged in a soapy kitchen sink, with the hidden support message visible on the glove surface.
Two mockups of stadium big screens showing the Duolingo owl prompting fans with Spanish anthem lyrics.

Duolingo: Pass It On | D&AD New Blood Brief

By the third generation, fewer than 1 in 10 immigrant families still speak their native language. Briefed with making 16 to 24 year olds see Duolingo as a force for good, Pass It On uses the 2026 FIFA World Cup to reframe the app not just as a learning tool, but as something that preserves identity and connects generations through a shared moment.

A multi-platform campaign spanning stadium screens, at-home viewing and a Duolingo layer built into FaceTime calls.

The Duolingo Pass It On title slide featuring the Duo owl mascot alongside a football and the campaign name in Duolingo's green and grey branding.
A slide titled Insight: the language gap, showing three images of football fans alongside sections on generational language loss, why it matters and the opportunity.
A slide titled Idea: a language lesson wherever the game is, showing the three campaign touchpoints: in the stadium, at home and beyond the match.
A slide showing responsive stadium screen mockups with Duolingo anthem prompts and the line "This time, Duo's on your team."
A slide titled Stadium to your pocket showing match-responsive Duolingo notifications triggered by real match moments including half time and full time.
A slide showing three at-home touchpoints: augmented TV translations, in-game lingo learning in FIFA and commentary translations.
A slide showing a FaceTime call between a grandmother and granddaughter with a Duolingo language prompt appearing on screen.
A slide titled Spread: a moment worth sharing, showing fan social media reactions, Duolingo sharing prompts and conversations travelling between generations.
A slide titled Scale: a global language movement, showing a grid of diverse family images alongside sections on cultural pride and redefining accessibility.

Experience

  • Junior Graphic Designer | Entyce Creative 2024/25

Awards

  • Diploma of Professional Studies 2025
  • D&AD New Blood Loughborough Branding Winner 2026

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