Himi is an accessible luxury fashion brand built around the values of freedom, authenticity, connection, and self expression. In response to the Bulletproof brief’s focus on memory as a foundation for brand creation, this project draws from the blissful experience of a summer holiday with close friends. Himi is positioned as a lifestyle brand where consumers engage with fashion as a form of expression and experience, rather than purely function.
Solace addresses the issue of screen addiction within an increasingly digitised society. I have transformed a familiar household tray into a dedicated space for devices in response to the Conran brief of reimagining an everyday household object. The project investigates how physical interventions can reintroduce boundaries within the home, encouraging more mindful and balanced relationships with technology.
Festive Memories is a campaign project exploring cultural identity, memory, and community through the Japanese summer festival, Obon. Developed for a hypothetical Japan House London exhibition, the project combines a promotional short film with a lantern pop-up installation to create an immersive and engaging experience. Inspired by themes of remembrance, connection, and heritage, the project aims to reconnect Japanese young adults and families in the UK with their cultural roots while also introducing wider audiences to Japanese traditions through visual storytelling and experiential design.
