Diani Flower – SDCA Degree Show 2026

Circa

The future of family essentials

Children’s products are expensive, quickly outgrown and often used for only a short period of time. While many parents struggle with clutter and the effort it takes to pass items on, other families are unable to access essential products.

Circa bridges this gap through a circular platform that helps families buy, sell and donate trusted children’s products through one local service.

By combining personalised recommendations, local redistribution and equitable donation pathways, Circa transforms outgrown essentials into lasting value for families, communities and the planet.

Designed around real family life

Circa removes the friction from second-hand parenting. Families can quickly upload unwanted items, receive personalised recommendations and access trusted essentials through one seamless experience.

**Onboarding**
Recommendations tailored to developmental milestones and family preferences

**Redistribution**
Convenient guided resale and donation flows make passing products on simple

**Matching**
Families requiring additional support are matched with free local essentials

**Impact**
Making positive impact visible encourages families to keep recirculating items

How it works

Circa combines digital and physical infrastructure to create a managed local redistribution service that keeps children’s products moving through communities, making circular parenting simpler and more accessible.

Parents list unwanted items for resale or donation
Products are collected or dropped off locally, then cleaned and repaired at Circa hubs before being delivered to their next family
Families requiring additional support can access donated essentials through trusted referral pathways via health professionals.

The value

**Parents**
Reduces clutter and saves money

**Families in need**
Increases access to essential items

**Communities**
Keeps valuable products circulating locally

**Environment**
Reduces waste and overconsumption

Designing the service

Circa was developed through iterative prototyping, service walkthroughs, empathetic modelling, choice modelling and usability testing to understand the barriers preventing families from engaging in circular behaviours.

Throughout the process, one insight consistently emerged: convenience is critical. Parents were motivated to make more sustainable choices, but current systems often require too much time and effort. This became a key principle that shaped the development of the service.

One item, multiple childhoods. Join your local loop today.

Work experience

Design Consultant – IBM (2024-2025)

Awards

2026 Loughborough University Live Projects – DriveScore:

Awarded 1st place by DriveScore for reimagining driver engagement through a calming, habit-forming gamified experience.