I am an innovative designer specialising in womenswear knitwear, with a strong focus on sustainability. Driven by purpose, I aim to create meaningful work that challenges industry norms, initiates change and makes a positive impact within fashion.
Evolving the game, for today
Ateelas is a women’s golfwear knitwear project designed to evolve the traditional expectations of golf clothing and help to continue to create space for women within the sport. The project responds to the idea of “breaking the grass ceiling”, showing how golf has historically been a male dominated environment where women have often been underrepresented, both on the course and within the clothing market.
Inspired by women who paved the way in golf, including the Fisherrow Fishwives, early and current female players. Ateelas celebrates strength and heritage through a modern lens. The collection focuses on knitted golf tops that combine performance and style, using considered design details such as breathable mesh, ergonomic shaping and bold colour blocking. Sustainability is central to the project, with merino wool and Shima Seiki industrial knitting technology supporting responsible production. Ateelas aims to make women feel confident, included and empowered in golf.
