She / Her
Problem
Children are spending too much time on screens, leading to sedentary lifestyles that negatively impact their physical health, mental wellbeing, and social development.
Solution
Kinetico is a handheld toy that encourages fast-paced, social, outdoor gameplay.
Why Kinetico works
o Movement becomes play, not exercise
o Points-based system encourages both competitive and collaborative play, keeping children engaged
o Provides real-time feedback through light, sound and haptics
o Unpredictable, role-based gameplay makes it exciting and fair
o Encourages child-led rule making
o Scales to any group size
Prototyping and testing have been central to my design process, allowing me to quickly explore form, function and interaction. By testing ideas with users throughout development, I was able to refine the product experience and ensure each design decision was grounded in real feedback.
Branding became a key part of my project, helping me communicate the product’s playful personality, core values and user experience through colour, tone of voice, graphics and visual storytelling.
I was trusted with significant responsibility, from presenting design work to clients to producing high-quality renders for winning global tenders. Working with brands including NYX, Burberry and L’Oréal gave me valuable insight into branding, retail design and client-led creative work, which sparked a real interest in brand-focused design.
