Damini Kanwar profile photo

Damini Kanwar

Industrial Design

She/Her

Hello! My name is Damini. I’m an Industrial Designer focused on women’s health, medical design, and human-centred design. I’m passionate about inclusive design and love making meaningful change through my work.

selene

Supporting earlier recognition of endometriosis symptoms and faster diagnosis

Endometriosis affects around 1 in 10 women, yet diagnosis is often delayed by 8–10 years due to dismissed pain, gender bias, and a lack of non-invasive diagnostic tools. Selene responds to this gap through at-home tracking of menstrual inflammation markers, helping users monitor symptoms over time and communicate them more clearly with clinicians. With severe period pain and related gynaecological conditions estimated to cost the UK economy nearly £11 billion annually in lost productivity, investing in women’s health is both a social and economic necessity.

Selene Ecosystem – The app and device work as a seamless ecosystem, transforming data into meaningful, actionable insights for the user.
Effortless Magnetic Alignment – The magnetic alignment creates a secure connection, making the device quicker, easier and more accessible for all users.
Inclusive Design in Mind – Built inclusively from women’s pain, testing, feedback and app WCAG/screen reader validation.

Making Endometriosis Symptoms and Inflammation Easier to Understand

Apply the liner/assay to your pad by removing the adhesive backing. Once covered in blood, remove the liner and assay and dispose of your pad
Place the assay onto the cartridge and close the device. Then press the “on” button and the device will turn blue to show it is on and ready
The light will go purple when analysing. After 5 minutes it will turn green – it is complete! You will recieve a notification once the result is ready
View your results comfortably once finished. You can view patterns and trends and export results for your GP appointment

Branding

Our Mission:

We believe every woman deserves to understand her body and be heard when she talks about pain. That’s why we created Selene: to help women track menstrual health biomarkers and turn symptoms into clear data for clinical appointments, so they feel informed, confident, and ready to advocate for themselves.

Our Vision:

Our vision is to create a future where women feel informed, confident, and in control of their menstrual health through accessible, compassionate, and clinically credible care.

an illustrated instruction manual
The information brochure guides users through the Selene kit with clear step-by-step illustrations, care instructions, and support details – all wrapped in the brand’s signature violet and cream palette
a box of packaging containing the device, an instruction manual, liner assays and a phone with the app on its screen. The box reads "own your flow" with a uterus illustration below. The fromt of the box reads selenehealth.com
The Selene packaging reflects the brand’s minimal, feminine identity. The outer box uses warm cream with the serif logo, while the interior reveals the deep violet with the tagline and uterus illustration

Advertising and Campaigning

an advertisement of the selene device being held, with the text "selene" being written across
a woman clutching her stomach with an illustration of barbed wire sketched over. The text reads "listen to your body. we'll help you speak up"
a bus advertisement of selene reading "your body knows your endo, we just help you prove it"

Prototyping and User Testing

Shaped by lived experience and developed through research and testing with women, from concept to final prototype. User testing was vital, as hearing directly from people helped refine the design around real needs.

a user sitting over a table with post it notes spread in front, writing something down
a wall of post it notes of ideas from users
a participant sitting over a desk, looking at their phone with the prototypes in the background
arduino electronics testing
exploded view of selene with all the components equally spread out
hand holding the device "selene" over a bathroom sink

Other Projects

an image of two breast pumps face down on a table

Design Week – Nurtia by Willow

Postnatal mental health issues, mastitis, and poor support are major barriers that cause many women to stop breastfeeding earlier than planned.

Nurtia by Willow is an AI-enabled breast pump and milk monitoring system designed to support mothers beyond expression – detecting early infection, analysing milk composition, and guiding feeding between breast milk and formula – turning pumping into proactive health insights that reassures the mother in real time.

Industry Experience

Open Style Lab June 2025 – September 2025

I supported the organisation and coordination of the fellowship programme by managing fellows and schedules, created graphic materials for the final showcase exhibition, and coordinated outreach to contributors as well as accessibility support, including BSL interpreters and additional inclusive arrangements.

Mima Group 2024 – 2025

I applied creative thinking to multidisciplinary, human-centred design challenges across inclusive design, human factors, and service design. I collaborated with internal teams, supported client communication, and assisted accessibility consultants with project access audits. Alongside this, I managed tasks and priorities across multiple projects and contributed to graphics, 2D and 3D visuals, digital design, and video content.

Awards

3rd Place in the Sanofi Global Device Innovation Challenge 2025

Thank you so much for viewing my work! – Damini

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