I am a multidisciplinary graphic designer driven by culture, emotion and human connection, specialising in bold branding, experiential campaigns and social-first storytelling. Inspired by music, fashion and nightlife culture, I like to create unexpected concepts that seek to change behaviours.

DuoRoots

DuoRoots is a conceptual new feature within Duolingo that allows users to learn their heritage language through the voices of their grandparents and relatives using AI. By capturing real pronunciation, emotion, and family-specific phrases, DuoRoots transforms language learning into a deeply personal and culturally meaningful experience.

This video was created in collaboration with Alex Toritsegbogwa Edun

STRAVA

Straver is a conceptual fitness platform by Strava inspired by rave culture, designed to track movement and step counts on the dancefloor through immersive live events and wearable technology. Combining nightlife, social interaction and performance tracking, Straver redefines what counts as exercise by turning raving into a measurable and community-driven fitness experience.

CHEATS

Cheats s a playful flavoured spray brand designed to make healthy foods taste like your favourite indulgent treats. Inspired by cheat meals and treat culture, Cheats allows consumers to “cheat” the taste of foods like pizza, burgers, chocolate, and ice cream without changing what they eat. Through bold visuals, unexpected packaging, and fun advertising, the brand challenges the idea that healthy eating has to feel boring or restrictive.

the product