Chloe Hayward profile photo

Chloe Hayward

Graphic Design

She/Her

Hi, I'm Chloe, a graphic designer focused on branding and packaging, creating work through my own photography, illustration and visual composition
A can mockup which shows both sides of the can design

British Sizzle

British Sizzle is a beer that takes the energy of a sizzling BBQ and the flavours of Pimms to create a drink everyone can love on a summer’s day. 

The project was created in response to the Brand Opus competition brief, which asked me to create a new drinks brand that reimagines beer for the next generation.

British Sizzle boxes on a stand in a supermarket
An ice box with British Sizzle's illustrations on it
Box net
The ice box in a garden environment
Bar scene showing the pump, glass and bar mat design
The ingredients that make up the beer - water, malt, hops, yeast, cucumber water, strawberry puree, orange juice and mint extract
British Sizzle's brand board which showcases the logo, colour palette, brand values, tone of voice and typography
A timeline to show the brewing method process
The social media campaign with one design on a phone and 4 other designs
Social Media Campaign – highlighting the different ways in which you can enjoy the drink to add new flavours or lower the ABV.

Girlguiding X National Trust

This project is a Girlguiding challenge badge created with the National Trust, inspired by my experience as a Girlguiding leader. It includes a badge and downloadable challenge pack for girls aged 4–18, encouraging young people to learn about the National Trust and engage meaningfully with nature.

A Girlguiding camp blanket that has the new badge design on it
A Mockup which shows the front page of the challenge pack
Page 2 of the challenge pack which is an overview of the pack, how to complete the badge and recommended number of activities to complete depending on age.
Page 3 of the challenge pack which is the Creative activities
Page 4 of the challenge pack which is the adventure activities
Page 5 of the challenge pack which is the awareness activities
Page 6 of the challenge pack which is the engagement activities
The badge design which is an illustration that represents the National Trust, showing the coast, a historic arch, flowers and insects. Then it has type around the which says Girlguiding National Trust.

Kitchen Remedy

Kitchen Remedy reimagines the everyday spice rack with packaging that gives each herb and spice its own distinct personality. Designed for university students, each pack delivers clear, accessible wellness information that helps students understand the health benefits at a glance.

The project was created in response to the Conran Design Group competition brief, which asked me to reimagine an ordinary household item into something extraordinary.

Three jars stacked with the label design on
An equation which shows how the brand works - one packet plus one jar equals healthy living and exciting meals
The design for the cinnamon packets with a description of what information is shown on the design
Rosemary's design for the front and pack of packaging
Ginger's design for the front and pack of packaging
Kitchen Remedy's brand board which shows the 2 versions of logo, colour palette and typography
A mockup showing three of the packet designs - turmeric, rosemary and ginger
Someone holding two Kitchen Remedy packets which also shows the front and back of the cinnamon packets
Peppermint's design for the front and pack of packaging
Turmeric's design for the front and pack of packaging
A scene that shows the peppermint jar

Thank you for viewing my work, and feel free to reach out to see more of my work.

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