Ruby Freer
She/Her
I bring illustration, branding and creative strategy together to create work with personality and impact. Design that feels alive, connects with people and leaves a lasting impression.
She/Her
Carry Her Forward expresses how a woman’s sense of worth is strengthened through connection and shaped by the women who support her and how “I’m Worth It” becomes most powerful when women lift one another forward. A D&AD project for L’Oréal, reclaiming and celebrating women’s worth through collective empowerment.
Made in collaboration with Katie Haddow.
The Real Owner is an illustration‑led, humour‑driven campaign that puts IKEA’s affordable best‑sellers into the beautiful chaos of real life. Playful pets interact with honest product photography to create warm and universal moments that reframe affordability as joyful, stylish and worth celebrating, proving great design doesn’t need a premium price tag.
Made in collaboration with Shan Wheeler.
The Morning Ritual campaign turns the rush, tears and tiny morning battles of curly‑haired kids into something heartfelt and uplifting. Through playful illustration and honest storytelling, it shows how My Little Coco transforms stress into connection, helping parents feel supported, children feel proud and every morning begin with a little more joy. This project stems from my own experience growing up with curls and the frustration that came with learning how to care for them.
