Dipped in Honey reimagines Clinique’s Black Honey collection as an immersive retail experience inspired by individuality and self-expression. Blending Clinique’s clean aesthetic with rich berry tones and interactive moments, the pop-up transforms Black Honey into a physical experience that feels personal, inclusive, and shareable.
The space was designed to feel immersive, playful, and socially engaging while encouraging visitors to explore the Black Honey collection through a series of interactive retail moments.
The pop-up transforms features personalised colour analysis sessions, product sampling, and social photo opportunities. Takeaways such as miniature honey jars and branded keepsakes extend the experience beyond the space while reinforcing the campaign’s playful luxury aesthetic.
Life-sized product installations and CGI visuals were used to create excitement around the campaign, transforming the products into bold, shareable moments designed for social media engagement and audience interaction.
Instagram stories extend the experience onto social media through interactive, shareable content centred around the campaign hashtag #blackhoneyisyourcolour.
