George Jackson
Graphic designer passionate about branding, advertising and art direction, with a strong focus on the narrative behind every design.
Bulletproof Playback Competition – Shortlisted
BevBro is a socially driven brand designed to encourage young men to speak openly about grief and mental health through familiar pub rituals. Inspired by my personal experiences surrounding camaraderie, the project reframes conversations men typically avoid by creating subtle prompts and shared interactions that naturally encourage open, flowing conversation.
Problem
Many young men struggle to openly discuss grief and mental health due to social pressures and masculine stereotypes that discourage emotional vulnerability. Conversations around feelings often feel uncomfortable, are hidden behind humour, or simply just avoided.
Insight
Men are more likely to open up in relaxed, familiar social settings where conversation happens naturally through shared activity, rather than in formal or pressured environments. Shared rituals and casual interaction often reduce the pressure associated with discussing emotions directly.
Solution
A three part system, consisting of environment, language and activity. We bring men into a space they trust and feel familiar with, then introduce open-ended, non-intrusive prompts through classic pub games like flipping the beer mat or splitting the G. Together, these conditions create natural opportunities for conversation.
One way BevBro is activated is through the traditional beer mat flip. As two people take turns flipping BevBro beer mats, hidden prompts are revealed, encouraging open-ended discussion around personal experiences, emotions and grief in a setting that feels familiar, social and relaxed.
An explanatory advert is shown below.
Warning this video includes some strong language.
CasioKid is a conceptual smartwatch brand designed to bridge the gap between childhood and smartphone culture. Inspired by growing concerns around children’s access to social media and screen addiction, the project reimagines how technology can introduce independence, communication and life skills without exposing young users to the pressures of full phone culture.
Problem
Parents face a growing dilemma around their child’s first smartphone. They want their children to learn independence, communication and technology skills, but are increasingly concerned about social media, internet safety and screen addiction.
Insight
Children want technology that feels mature, social and “grown up”, while parents want products they can trust to support healthy development. Existing kids smartwatches often fail because they feel too childish for the child and too limited for the parent.
Solution
CasioKid is a conceptual smartwatch that introduces children to communication and independence without exposing them to full smartphone culture. Inspired by Casio’s trusted, retro design language, it offers essential tools in a simplified, distraction-free experience for both children and parents.
