She/her
SEATD is a concept app that connects young sports fans through spare match tickets, turning empty seats into shared experiences. Created in response to Pearlfisher’s 2026 Fresh Pearls brief, the project explores how live sport can act as a socially acceptable gateway for young men to connect.
Inspired by insights around male loneliness and mental health, SEATD offers a low-pressure way for young men to reach out through shared activities rather than direct conversation. Targeted at sports fans aged 18–25, the project includes a brand identity, app UI, and matchday-inspired touchpoints designed around the energy and community of live sport.
Perfect Shot was created in response to the D&AD x 21 Grams brief, exploring how emotional storytelling can rebuild trust in vaccines. In partnership with Kodak, the project turns childhood photography into a metaphor for protection through a pre-vaccination kit containing a 21-exposure disposable camera and milestone photo album.
The camera replaces traditional exposure numbers with childhood milestones such as First Giggle, First Steps and First Shot. When developed, the images taken before vaccination appear blurred, symbolising the uncertainty and vulnerability before protection. By turning personal memories into proof of protection, Perfect Shot reframes vaccination through lived experience rather than clinical messaging.
Brand Me 2026 Finalist
OOMA was created in response to Brand Me’s 2026 brief to design a disruptive product centred around mushrooms. The result is a functional mushroom-infused seltzer designed for a new generation of mindful drinkers.
Each drink represents a different emotional state, allowing consumers to choose their vibe and shape their night. Bold visuals and distinct mushroom characters give each flavour its own personality, while off-pack activations such as curated playlists and drinking game extend the brand into a wider multi-sensory experience.
